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Findings and Limitations

Recycling is a collective effort and one that takes a responsibility consistently through out the day, not only in homes but also in various businesses. In our preliminary findings I was able to see that there is a growing concern about the social environmental impact of recycling and how it impacts our planet. These concerns include the number of landfills versus the number of populations in the most non-recyclable city of Oklahoma. There are various barriers preventing the sorting and the balancing of all the recyclable products. Mobilizing the people of this area and implementing a successful recycling outreach campaign requires helping the citizens adapting to new behaviors. It is also important to point out that the citizens of such areas with the lowest recycling count do not understand the impact and benefits it takes to recycling.
An additional preliminary finding within the research I have done is that the city of Oklahoma has not educated its citizen’s enough on the importance of recycling. After conducting my survey, I can say with certainty that people do want their recycling to go well but they are confused on how exactly to do it. Furthermore, most people assume that they are sorting their trash correctly but don’t realize that every suburban area has their rules. In a newly conducted survey 78 % of respondents assumed the rules for the waste separation were the same across the entire country. Fewer than 50% knew which bin to sort their recyclables in. Both assumptions mean that homeowners are unlikely to ask for advice or check forums of local government even when they move homes, and this poses a challenge to councils who need to find a way to educate people who believe that they are well informed.
Despite the negative attention my target city has the new future trends have helped with focusing on more efforts to recycle and to make it easier. In 2019 their will be more efforts to make it easier to sort the recyclable materials. Some of the municipalities will find new ways to help their renters and owners sort their recyclables and keep them out of the landfills. Along with the new trend of smart cities Oklahoma is looking to improve their recycling efforts by leveraging with advanced technology such as advanced sensors that collect the date of the recycling process.
Despite the effort that Nestle will tackle with implementing a new recycling process and adopting most of its cost, the US government has historically relied on state local government to handle its waste. Some cities are state regulated but also fall in two major categories; landfill bans and recycling goals. Landfill bans make it illegal to get rid of numerous items in a landfill. There has also been a problem with mandatory recycling. Some cities prohibit various household items from being disposed and can even obtain a fine.
One of the key complications is that developed countries tend to reduce the price of landfill space in order to deter illegal dumping. Subsidization is necessary, but it leads to challenges in assessing effectively what to recycle and what to dump. Recycling, including the cost of collecting the waste in small, mixed quantities, transporting the waste, sorting it, cleaning it, repackaging it and then transporting it again, often over long distances, to a market that will purchase the commodity for some uses, is often more expensive than just dumping it in a landfill. This pricing problem is in big parts due to the subsidies that are muddied by economics of the recycling process.
As the population is adapted and persuaded more by the younger generation the changes of recycling will begin to make a difference. The approach that it cost more to recycle then to landfill will be one of the biggest gains of Nestle as they currently dominate majority of the world. With about 1.6 billion in net worth I am convinced that implementing a recyclable solution with our program can be done.

 

 

Nestle

I choose Nestle as my fortune 500 business for marketing research. Nestle is the worlds largest food and beverage  company. They hold over 2000 brands that range all around the world. Nestle’s purpose is to enhance the quality of life and the contribution towards people’s healthier future. They want to be able to help shape and inspire people to contribute towards a long term success for the company.

My idea for Nestle is to create a wider area of recycling, yes they already use recycling material for most of their products. Currently they are on track to be 100% recyclable on all their products by 2025. However my vision goes way beyond just recyclable material, my objective is to create a unit that will have recycling trucks come all over the countries they are in and pick up the recycled material. This company is already on every product out there and the majority of the items we use today are made by nestle. So why not create an area that will solve a bigger problem?

Various areas I could research on is how implementing this recyclable solution will give them even greater exposure. Also they could come across various material that could be biodegradable at a fraction of the cost. There could be various campaigns, ads, and valuable information that Nestle can present to move forward with the idea.