Nestle

I choose Nestle as my fortune 500 business for marketing research. Nestle is the worlds largest food and beverage  company. They hold over 2000 brands that range all around the world. Nestle’s purpose is to enhance the quality of life and the contribution towards people’s healthier future. They want to be able to help shape and inspire people to contribute towards a long term success for the company.

My idea for Nestle is to create a wider area of recycling, yes they already use recycling material for most of their products. Currently they are on track to be 100% recyclable on all their products by 2025. However my vision goes way beyond just recyclable material, my objective is to create a unit that will have recycling trucks come all over the countries they are in and pick up the recycled material. This company is already on every product out there and the majority of the items we use today are made by nestle. So why not create an area that will solve a bigger problem?

Various areas I could research on is how implementing this recyclable solution will give them even greater exposure. Also they could come across various material that could be biodegradable at a fraction of the cost. There could be various campaigns, ads, and valuable information that Nestle can present to move forward with the idea.